Experience
Principal, Bungalow Productions, Crawfordsville, 1999-present
Provide research, writing, and design services to corporate clients and serve
as freelance writer to media. Key clients: Purdue University, Clarian
Health, Riley Children’s Foundation, HELEN magazine, Indy’s Child
magazine, Indianapolis Pet Quarterly, and Indianapolis Monthly Home. Key
responsibilities: Writing, editing, and project management of annual reports,
brochures, historical guides, magazine articles, news releases, newsletters,
training manuals, and Web content; development of marketing plans; and design
of publications and Web sites. *Served as writer on Purdue Marketing Communications
team that developed an Addy-award winning brochure in 2006.
Adjunct
faculty member and tutor, Ivy Tech, Lafayette/Crawfordsville, 2007-present
Serve in School of Liberal Arts and Sciences and Academic Skills Advancement,
teaching in Crawfordsville Instructional Center. Key responsibilities:
Developing and administering public speaking, interpersonal communications,
writing, critical thinking and other courses. Also provide tutoring services
in English, reading, writing, and public speaking. *Certified in distance education,
including online courses.
Marketing
projects coordinator, Hendricks Regional Health, Danville, 1999
As the first project coordinator for this rapidly growing hospital’s marketing
department, oversaw and implemented marketing and public relations activities.
Target markets: patients, hospital staff, and physician offices. Key
responsibilities: writing, editing, and production of employee and community
newsletters; news writing for local media; special event planning; and marketing
research.
Sales
representative, Rehabilitation Hospital of Indiana, Indianapolis, 1997-99
Coordinated and executed marketing efforts as the first dedicated salesperson
for this rehabilitation hospital’s outpatient programs. Target markets:
physicians, office staff, extended care facilities, insurance companies,
and case managers. Key responsibilities: direct sales and managed care
contracting, writing and editing of promotional copy, business development,
marketing research and planning, and customer service training. *Received two
letters of commendation for work on new business development task force and
another for success in developing outpatient marketing program.
Marketing
and public information director, Cummins Behavioral Health, Avon, 1996-97
As the first marketing director for this organization, developed marketing and
public relations program from the ground up. Target markets: potential
clients, physicians, hospitals, and insurance companies. Key responsibilities:
writing, editing, and production of referral newsletter; development of advertising
campaigns; media relations; and marketing research and planning. *Served on
management task force to develop major changes in financial policy and coordinated
efforts to communicate changes to clients and stakeholders.
Community
educator, Generations, St. Clare Medical Center, Crawfordsville, 1995-96
Created and implemented marketing/community education program for new product
line of hospital. Target markets: home health agencies, extended care
facilities, physician offices, community groups, and potential patients.
Key responsibilities: public speaking; community education; writing, editing,
and production of referral newsletter and patient/family education materials;
media relations; marketing plan development; and quality assurance. *Served
as chair of hospital’s annual charitable giving campaign, which exceeded
corporate goals.
Community
relations specialist, Reid Hospital & Health Care Services, Richmond, 1990-95
Promoted variety of service lines for hospital serving regional population of
250,000. Target markets: physicians, employers, donors, and potential
patients. Key responsibilities: writing, editing, design, and production
of physician newsletter; media relations; market analysis; marketing plan development;
special event planning; and community education. *Co-created and directed children’s
educational event that doubled attendance figures by its third year. *Created
and implemented employee communication campaign for hospital-wide recycling
program that achieved 100% compliance among hospital departments.
Public
relations assistant, Indianapolis Public Schools, Indianapolis, 1988-90
Assisted in promotion of 85 sites for largest school system in the state. Target
markets: employees, students, board members, and taxpayers. Key responsibilities:
writing, editing, and production of employee newsletter; writing of feature
and news articles for community newsletter and the media; public relations planning;
speech writing; and special event planning.
Communications
assistant, American Heart Association, Indianapolis, 1988
Served as temporary employee of state association, assisting with promotion
and media relations. *Developed comprehensive media relations handbook for volunteers
and staff in field offices.
Associations
National Association of Science Writers
Association for Women in Communications
Professionals in Communications
* Secretary, 2007-08 academic year
Psi Iota Xi sorority, Gamma Xi chapter
* Marketing chairperson, 2006-present
Past affiliations
Montgomery County Leadership Academy, public relations director, 2000-01
Indiana Society for Healthcare Public Relations and Marketing, 1991-2000
* President, 1999-2000; vice president, 1998-99; secretary/treasurer, 1997-98
Society for Healthcare Strategy and Market Development, 1997-98
Toastmasters International, Twin Bridges Toastmasters Club, Danville, 1996-98
* Vice president of education, 1998; sergeant-at-arms, 1997
American Society for Healthcare Public Relations and Marketing, 1992-95
Presentations
“Staying in the game: freelancing from a free market perspective,”
Professionals in Communications, Lafayette, 2005
“Consistent communication brings consistent results,” Montgomery
County Human Resources Association, Crawfordsville, 2002
“Media relations basics,” Montgomery County Leadership Academy,
Crawfordsville, 2001
“Setting yourself up for success: developing a plan for communicating
change,” Montgomery County Human Resources Association, Crawfordsville,
2000
“Downsized again? One job can lead to another,” Indiana Society
for Healthcare Public Relations and Marketing Nuts and Bolts Conference, Indianapolis,
1999
Roundtable discussion leader, Society for Healthcare Strategy and Market Development’s
Annual Educational Conference, Palm Springs, CA, 1997
“Marketing basics,” Indiana Society for Healthcare Public Relations
and Marketing Nuts and Bolts Conference, Indianapolis, 1997
Roundtable presenter, American Society for Health Care Marketing and Public
Relations Annual Educational Conference, Orlando, FL, 1994
Education
MA, public relations, Ball State University, 1995. GPA: 4.0/4.0
BS, journalism and English, Ball State University, 1988. GPA: 3.7/4.0
* Exchange student, Westminster College, Oxford, England, 1986
Graduate, Montgomery
County Leadership Academy, 2000
Graduate, Basic and advanced supervisory training programs, Earlham Institute
for Executive Growth, 1991-92